The brand influ購雨ence understood 熱銀by Mak brand planning is機窗 the ability of子件 the brand to develop the mar紙是ket, capture the market and gain p地光rofit.
brief introduction
Brand influence h鄉藍as become an important factor for c男歌ustomers to choose goods.
The brand power 來理and creativity of enterprises are th麗場e source of brand influence; brand p冷民ower is the foundation of brand上制 influence, while the wheat research購門 team is an exce用照llent design tea錯頻m specializing in brand bu們著ilding. Brand influence 見空is a comprehensive reflection of 分信core influence and de裡開notative influence, and it i司遠s the most important em一女bodiment of influence in higher 畫年level. At present, consumer brand c雨拿onsumption habits are taking shap長個e, and the issue of advertisi厭腦ng resources and the formation of 去弟a strong brand med看月ia concentration trend. Imp南到lementing brand strateg影公y and building brand in商費fluence become the key po樹農int of influence construc黃報tion.
Brand influence evaluat鄉北ion index
Brand awareness
Perceived Brand Quality
Brand reputation
Brand preference
Brand share
Brand satisfaction街會
brand loyalty
Core index of bran還上d influence
The above indic短金ators are derived from the d什老irect evaluation and recognition明畫 of the brand by consumers, amon司黑g which the core index 厭拍is brand loyalty. Because t厭長he brand loyalty determines the行做 preference of customers to the不房 brand, the brand is m們不ore important to d舊的ecide the customer loyalty degr街唱ee of concern for the brand, brand錢東 loyalty will make the 知白customer background on the com鐵影pany, the brand's initiative to 弟視explore or understand.
1. network media, 靜站according to a specif工術ic frequency of t機她he system search, calcula為亮te the relevant frequency b森玩and search value, the different 校要cycle of search value are added separa鐵說tely, get the ann房理ual search total paramet老中er A.
2., the newspaper media carries坐視 on the system monitoring according to知吧 the specific frequ雪算ency, calculates the correla離木tion frequency band search value,報術 adds the different cycle search value 知刀separately, obtains the annua姐下l search total parameter B.
3. brand impact measureme們生nt formula: Sigma =A+B
4. after the necessary technical 在放treatment of the Sigma valu店謝e, the result is the n靜紙umber of times the bra在說nd is mentioned, and the un妹習it is "times"".
Brand influence expansio姐裡n mode
Brand positioning, brand mar書和keting can be carried out through a門南 variety of way少習s, from the traditional print med老多ia (newspapers, magazines, ad身我vertising train t是分imetable), electronic media adv商笑ertising (TV, net船志work, electronic display, etc.) outdoo黑上r advertising (c錢影ommercials, poster advertise國唱ment etc.), not only display ads accor醫森ding to the previous wi愛白ndow display, but in som信窗e big city, the establish睡話ment of specialized s海議tores in their consump銀還tion ability of the region, b北新rand franchise. Of co請人urse, network marketing can not 刀歌be ignored. For m場廠ore and more youn小對g people, online shopping has become 近我a habit, and the ability to spend is光視 amazing, they are our product a la她現rge number of potenti會快al customer base. In ad家白dition, online market購他ing is also the best way船個 to get into the international mar間畫ket.
brief introduction
Brand influence h鄉藍as become an important factor for c男歌ustomers to choose goods.
The brand power 來理and creativity of enterprises are th麗場e source of brand influence; brand p冷民ower is the foundation of brand上制 influence, while the wheat research購門 team is an exce用照llent design tea錯頻m specializing in brand bu們著ilding. Brand influence 見空is a comprehensive reflection of 分信core influence and de裡開notative influence, and it i司遠s the most important em一女bodiment of influence in higher 畫年level. At present, consumer brand c雨拿onsumption habits are taking shap長個e, and the issue of advertisi厭腦ng resources and the formation of 去弟a strong brand med看月ia concentration trend. Imp南到lementing brand strateg影公y and building brand in商費fluence become the key po樹農int of influence construc黃報tion.
Brand influence evaluat鄉北ion index
Brand awareness
Perceived Brand Quality
Brand reputation
Brand preference
Brand share
Brand satisfaction街會
brand loyalty
Core index of bran還上d influence
The above indic短金ators are derived from the d什老irect evaluation and recognition明畫 of the brand by consumers, amon司黑g which the core index 厭拍is brand loyalty. Because t厭長he brand loyalty determines the行做 preference of customers to the不房 brand, the brand is m們不ore important to d舊的ecide the customer loyalty degr街唱ee of concern for the brand, brand錢東 loyalty will make the 知白customer background on the com鐵影pany, the brand's initiative to 弟視explore or understand.
Active attention is the ac愛相cess to information市遠 that meets the n現火eeds of the audience. B的兒ecause of the above i懂劇nformation for the audience t電兒o yearn for the匠個 initiative. There are many f紅樂actors to trigger t又雜he search for mo地得tivation, customer for the enterprise,遠能 their attractive brand b子不ehind the wealth of digital and entre票們preneurial story to customers亮黑 very. The resea員白rch team found that wheat w個音as concerned in the process of the ente紅我rprise, but also has far-reaching inf讀火luence, entrepren吃土eurial spirit, wealth of exper子文ience and wealt紙數h on the quality of the public, to 少歌transmit the communicat短對ion is an example of the power 近請of the Chinese, virtua農雨lly affect publi男就c economic community life.
1. network media, 靜站according to a specif工術ic frequency of t機她he system search, calcula為亮te the relevant frequency b森玩and search value, the different 校要cycle of search value are added separa鐵說tely, get the ann房理ual search total paramet老中er A.
2., the newspaper media carries坐視 on the system monitoring according to知吧 the specific frequ雪算ency, calculates the correla離木tion frequency band search value,報術 adds the different cycle search value 知刀separately, obtains the annua姐下l search total parameter B.
3. brand impact measureme們生nt formula: Sigma =A+B
4. after the necessary technical 在放treatment of the Sigma valu店謝e, the result is the n靜紙umber of times the bra在說nd is mentioned, and the un妹習it is "times"".
Brand influence expansio姐裡n mode
Brand positioning, brand mar書和keting can be carried out through a門南 variety of way少習s, from the traditional print med老多ia (newspapers, magazines, ad身我vertising train t是分imetable), electronic media adv商笑ertising (TV, net船志work, electronic display, etc.) outdoo黑上r advertising (c錢影ommercials, poster advertise國唱ment etc.), not only display ads accor醫森ding to the previous wi愛白ndow display, but in som信窗e big city, the establish睡話ment of specialized s海議tores in their consump銀還tion ability of the region, b北新rand franchise. Of co請人urse, network marketing can not 刀歌be ignored. For m場廠ore and more youn小對g people, online shopping has become 近我a habit, and the ability to spend is光視 amazing, they are our product a la她現rge number of potenti會快al customer base. In ad家白dition, online market購他ing is also the best way船個 to get into the international mar間畫ket.
